"40 years of driving measurable marketing and sales engines"

News 2015


Impole Corporation receives 2015 Massachusetts Excellence Award

July 26th 2015 - Impole Corporation has been selected for the 2015 Massachusetts Excellence Award amongst all its peers and competitors by the US Commerce & Trade Research Institute (USCTRI).

Each year the USCTRI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Small businesses of this caliber enhance the consumer driven stature that Massachusetts is renowned for.

Impole Corporation has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by USCTRI marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.

As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of Massachusetts.

The USCTRI is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally. Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.

More information on USCTRI can be found at www.usctri.org

Impole Headquarters

Waltham, MA. June 8, 2015 - Impole Corporation, a business specializing in account based sales and market intelligence, and Lisa Cassidy, Marketing Strategist and Owner, LRC Marketing, are pleased to announce the posting of our popular "on demand" 30 minute webinar on best practices in conducting successful lead generation programs.

In Forrester's most recent survey of business decision-makers, they state that today's buyer of two-thirds to 90% of the way through their purchase journey before they reach out to a vendor. Assuming this is true of your target audience, this means that reaching out to potential prospects before they are ready to purchase a product is more critical than ever.

Pat Lysak of Impole Corporation and Lisa Cassidy of LRC Marketing Group, have over 50 years combined experience in leading successful B2B lead generation programs for small to mid-size technology companies. In this webinar, Lisa and Pat discuss proven methods for achieving successful lead generation programs. In this 30 minute webinar, Lisa and Pat reference several success stories from past client projects that explain how the "Five Elements of Successful B2B Lead Generation Programs" drove their clients' success.


Link to the webinar: https://lrcmarketing.wistia.com/medias/zlt1phu6pz

About Impole

In its 35 year history, Impole has helped hundreds of companies ranging from global to startups drive millions of dollars into their sales pipelines. Some of the main services include account mapping, win/loss analysis, vertical & territory analysis, competitive displacement (attack) campaigns, and channel enablement campaigns.

Impole Headquarters

Waltham, MA. January 28, 2015 - Eugene S. Lysak, Executive Chairman, Founder and Chief Strategy Officer said that "Today's business environment is rapidly changing and driving constant adaptation by marketing services suppliers (outsourcers) to stay competitive."

Mark Benioff, Salesforce CEO, said in a recent Forbes Interview that today's business requires all employees to become facile with "Data Sciences". Numerous studies and cases indicate that while marketing and sales processes have advanced exponentially, account and market analytics lag far behind.

Impole Corporation, specializing in business-to business account based sales and market insight, is realigning its services strategy to meet this burgeoning need for deep account intelligence and analytics. Impole will concentrate on business areas which need real time insight, such as Internet of Things (IoT) where applications are almost limitless and across industries.
The needs and perceptions of customers in this new paradigm differ dramatically from customers using traditional solutions. Many marketing organizations are uncertain how to balance their activities in order to assure seamless ongoing revenue streams. "In the age of online surveys and, informative websites which push content to the prospect, we find that direct proactive contact with the customer uncovers the emotional aspects of buyers, key to business deals but often ignored," said Mr. Lysak

Impole supplies superior account insight, a vital micro-component of analytics where it is most needed. Today there is information overload and mid-market organizations with global business are seeking insight in order to stay competitive. "Impole's staff supports both our long standing and new customers, not only developing the intelligence but is also capable of making sharp and incisive observations, and are doing so!" concluded Mr. Lysak.

Impole, especially supports companies in diverse industries who offer solutions that require integration of complex go to market processes to balance support of the customer base with new growth through more a focused view and potent go-to-market insight.

For more information please visit
www.impole.com and for contact press esl@impole.com