"35 years of driving measurable marketing and sales engines"

News 2014


11
2014

Impole conducts webinar on Strategic Account Insight: The Essential Element in Go-To-Market Success

Impole Headquarters

Waltham, MA. November 13, 2014 - Impole Corporation, a business specializing in account based sales and market intelligence, joined Lisa Cassidy, Marketing Strategist and Owner, LRC Marketing, is pleased to announce the posting of our popular “on demand” 30 minute webinar on Strategic Account Insight.


Impole conducts webinar on Strategic Account Insight: The Essential Element in Go-To-Market Success

We discuss:

- How to acquire sharp account insight on an economical basis
- How to integrate Account Insight into your marketing mix to gain a competitive edge in business to business markets
- Examples where account insight makes a critical difference

Result – Knowing your customer or prospect better than your competition will lead you to more sales wins. Yet few practice it well!

Link to the webinar: https://lrcmarketing.wistia.com/medias/zlt1phu6pz

About Impole

In its 30-plus year history, Impole has helped hundreds of companies ranging from global to startups drive millions of dollars into their sales pipelines. Some of the main services include account mapping, win/loss analysis, vertical & territory analysis, competitive displacement (attack) campaigns, and channel enablement campaigns.

Press Contact:

For further information; please visit: www.impole.com
or contact:
Patricia R. Lysak, President
plysak@impole.com +1 781 890 9522 x 1160


 
10
2014

Impole Corporation offers 'Voice of the Customer'specifically for cloud solutions

Impole Headquarters

Waltham, MA. September 3, 2014 -Impole Corporation, a business specializing in account based sales and market intelligence, is pleased to announce that its "Voice of the Customer" offering designed to improve customer base support and sales coverage met with solidly positive response among enterprise level cloud and subscription based solutions clients.

The needs and perceptions of customers in this new paradigm differ dramatically from traditional licensed software solutions so many organizations are uncertain how to balance their activities in order to assure seamless ongoing revenue streams.

Impole's clients, such as SAP; RSA, The security division of EMC; AccelOps and others were able to better identify the customers "on the verge of defection" said Patricia R. Lysak, the President of Impole.

"In the age of online surveys, direct proactive contact with the customer better highlights the emotional aspects in a vendor's customer base, which are often ignored but can add invaluable input to produce not only better Net Promoter Scores [NPS] but also increased renewal and acquisition rates" continued Ms. Lysak.

About Impole

Impole's evidence based services has helped global companies to startups grow their business-to-business revenue by delivering actionable sales programs and potent go-to-market methods.

Impole, especially impacts diverse industry companies who offer packaged solution and require integration of complex go to market processes and need to balance customer base and new growth through having more focused view and potent go-to-market intelligence.

Press Contact:

For further information; please visit: www.impole.com
or contact:
Patricia R. Lysak, President
plysak@impole.com +1 781 890 9522 x 1160