"40 years of driving measurable marketing and sales engines"

News 2010


Impole forms Tactical Marketing Consulting Practice leveraging its account intelligence and sales enablement expertise.

Waltham, MA. August 1, 2010 - Impole Corporation announced the formation of a Tactical Marketing Consulting Practice which will be managed by Eugene S. Lysak, Executive Chairman and Founder.

Impole formed the practice because it has amassed a tremendous know-how by performing hundreds of programs and campaigns that have identified billions of dollars of revenues for its clients. More importantly Impole has always adjusted their methodology to new marketing trends to always provide the highest return on investment for clients.

"We formed the practice because throughout our 30 years of operations, we have encountered many new business development programs which were well planned, even superbly, and then struggled or failed to deliver the expected results because of a faulty tactic or choice of the executing team," said Mr. Lysak. "As with our standard services, we will concentrate on providing tactical advice in marketing complex solutions for the medium and large enterprise space," added Lysak.

The practice will initially concentrate on Impole's anchor clients so not to lower the quality of Impole's advice by overtaxing existing practice resources. Impole will continue to seek new business, mainly in emerging complex markets such as cloud computing, Green IT, social software, environmental sustainability and others. "We also want to supplement our clients' inside resources and be viewed by them as reliable soldiers in their difficult battle for new revenue, especially now in this waver economy. Limited scale is dictated by a shortage of talent in this field, even at the largest enterprises, as it is viewed as somewhat of a mundane and limited advancement by new workforce entrants."


Agilysys and Impole team to target utilities with SmartGrid Stimulus Funds.

Waltham, MA. June 6, 2010 - Agilysys, Inc. of Solon, OH and Impole Corporation team to offer utilities with SmartGrid initiatives applying federal Stimulus dollars the combined capabilities of Agilysys' integration expertise and server and storage solutions. These utilities have projects in place that will demand more data management, business continuity and integration resources than these utilities have in order to meet the triple need of continuous power delivery, asset management and consumer expectations.

Today utilities are dealing with a flood of raw data from smart grid devices and systems that has to be transformed into useful information before it can be acted upon. Impole penetrates the utilities organizations and discusses their organization's needs and plans to implement SmartGrid initiatives, and then identifies those utilities that are a match for the capabilities of Agilysys.


About Agilysys

The Technology Solutions Group (TSG) of Agilysys, Inc., headquartered in Solon, OH, provides information technology (IT) solutions to corporate and public-sector customers primarily in North America. The TSG segment offers enterprise IT solutions, including enterprise architecture, infrastructure optimization, storage and resource management, identity management, and business continuity. This segment provides its solutions to education, finance, government, healthcare, and telecommunications industries.

For more information please see: www.agilysy.com


Arrow resellers use Impole to acquire new accounts.

Waltham, MA. May 23, 2010 - Recently Mark Hurd, HP CEO said to HP's channel partners, "I need your help. We're underrepresented in the U.S. Our win rate is too high. Now you don't hear that too often. Because our proposal rate is too low. We have to be able to bid on the whole market."

Arrow's HP Enterprise Computing Solutions Group [ECS], is targeting and winning new business in "net new" accounts with the help of Impole. Penetrating accounts where there is no prior business relationship is far more difficult than developing relationships already established. That's why Impole helps the Arrow partners identify the situations where there's an opportunity to start a dialog and bridges the HP partner into the account.

"This is the best profiling information we've ever seen. You've verified information we already knew about the account and engaged with people that we hadn't been able to reach. This is terrific!" said one Systems Integrator VP Sales.


About Arrow

Arrow Electronics, at almost $17 billion in annual revenues, is one of the world's largest distributors of electronic components and computer products, alongside rival Avnet. Arrow sells semiconductors, computer peripherals, passive components, and interconnect products from about 800 suppliers to more than 130,000 OEMs, contract manufacturers, and commercial customers worldwide. The company distributes products made by such manufacturers as 3Com, CA, Fujitsu Microelectronics, Hewlett Packard, Hitachi, Intel, and Texas Instruments. Arrow also provides value-added services, such as component design, inventory management, and contract manufacturing. The company derives more than half of its revenues outside the US.

For more information please see: www.arrow.com


RSA, the Security Division of EMC leverages Impole to identify and engage "right fit" organizations with its recent acquisition Archer Technology best-in-class enterprise governance, risk and compliance [GRC] solution.

Waltham, MA. May 7, 2010 - RSA of Bedford, MA, a division of EMC of Hopkinton, MA engaged Impole, a long time marketing supplier of services to identify and engage organizations that need an integrated approach to manage the life cycle of IT policies, assess and respond to risks in their environment, and measure and report on compliance with IT controls and regulatory compliance.

As a sales enablement vendor Impole brings to bear both its strong industry knowledge gained over the years and its prior experience with EMC's and RSA's GRC solutions across vertical markets. "We are very excited to leverage our expertise on such a timely issue as governance, risk and compliance." stated Ms. Pat Lysak, Impole President and CEO. "RSA and Archer bring to the partnership the complete solution suite to facilitate the mega processes of enterprise GRC for any organization, addressing issues across IT, Operations, Finance and Legal domains."

RSA and its SI partner will apply the power of Impole's primary-research-based intelligence to support their efforts to find brand new "best fit" opportunities to apply the combined resources of RSA and Archer Technologies to the benefit of the customer. With Impole's insights into accounts, RSA, Archer and their SI partner will be able to demonstrate value to the customer from the first contact.


About RSA and ArcherTechnologies

RSA, the Security Division of EMC provides hardware and software solutions to protect, monitor and manage access to networks and enterprise applications. RSA offers Web access and digital certificate management software as well as development tools for creating encryption components. In 2010 RSA to complete it's portfolio of offerings acquired Archer Technologies, Archer was the only vendor to receive a "strong positive" rating in Gartner's IT-GRC MarketScope in both 2008 and 2009 and has an unmatched track record delivering industry-leading, out-of-the-box IT-GRC solutions for global organizations.

For more information please see: www.rsa.com


Pegasystems Inc. leverages Impole expertise for complex account mapping.

Waltham, MA. January 15, 2010 - PegaSystems Inc. headquartered in Cambridge, MA, engaged Impole to develop maps and specific embedded content on some of the largest and most complex organizations in the world. They needed the intelligence fast in order to meet an aggressive time table driven by the sales team. Pegasystems chose Impole for the task because they knew we could penetrate these massive organizations and drill into the areas of interest to PegaSystems.

PegaSystems and Impole conducted a "burn-in" to test and validate the best practices process. The response from PegaSystems' sales team was overwhelmingly enthusiastic - Impole had delivered the information they wanted and needed to win. There is no better confirmation of success than that.


About PegaSystems

Pegasystems, the leader in Business Process Management, provides software to drive revenue growth, productivity and agility for the world's most sophisticated organizations. Customers use Pegasystems award-winning SmartBPM suite to improve customer service, reach new markets and boost operational effectiveness.

For more information please see: www.pega.com