"40 years of driving measurable marketing and sales engines"

News 2008


Candela Laser extends its relationship with Impole for 17th straight year!

Global leader in Aesthetic Laser Solutions renews with Impole for marketing infrastructure solutions.

Waltham, MA. November 20, 2008 - Impole is very pleased to announce that it will continue to provide ongoing marketing infrastructure, analytics and value-added sales support services to Candela Corporation, headquartered in Wayland, MA, for the 17th year in a row. Candela relies upon Impole to routinely provide time sensitive and actionable intelligence on doctor's practices and their needs to Candela's sales team.


About Candela

Since 1970, Candela has led the way in developing new technologies for light-based aesthetic therapies. More than any other company, Candela has delivered ground-breaking advances that have helped shape the industry. Today, Candela offers the most comprehensive and technologically sophisticated aesthetic devices in the industry with remarkably advanced portfolio of aesthetic lasers.

For more information please see: www.candelalaser.com


Avanade taps Impole to execute global intelligence campaign.

Joint venture between Microsoft and Accenture selects Impole to identify competitive displacement opportunities on three continents.

Waltham, MA. October 30, 2008 - Avanade, a global IT consultancy specializing in solutions based upon the Microsoft platform, has selected Impole Corporation, the leading provider of account-level sales intelligence services, to execute a global account intelligence campaign in support of its ongoing sales and marketing efforts. The program will target global accounts on three continents in support of key Avanade solution offerings.

Impole is long standing supplier of tactical sales development services to Avanade.

Impole will leverage systematic primary and secondary research methods to identify and probe global corporations using a specific vendor's software products. The goal will also include determination of business drivers and market trends shaping software-related initiatives across several strategic industries. Avanade will leverage this intelligence as a accelerating tool in its ongoing sales and marketing efforts.

"We are excited to enter this newest phase of our longstanding relationship with Avanade" stated James Thomas, Senior Vice President of Client Development for Impole. "Avanade has recognized the importance of continuously improving its knowledge of the markets it serves and their ever-evolving needs."


About Avanade

Avanade is a global IT consultancy dedicated to using the Microsoft platform to help enterprises achieve profitable growth. Through proven solutions that extend Microsoft technologies, Avanade helps enterprises increase revenue, reduce costs and reinvest in innovation to gain competitive advantage. Avanade consultants deliver value according to each customer's requirements, timeline and budget by combining insight, innovation and the talent of our global workforce. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture and Microsoft Corporation.

For more information please see: www.avanade.com


Center for Women & Enterprise Certification.

Waltham, MA. October 15, 2008 - The Center for Women & Enterprise has certified Impole Corporation as a woman-owned business meeting the Women's Business Enterprise National Council criteria. Impole is included in a national database of certified WBEs.


About The Women's Business Enterprise National Council (WBENC)

The Women's Business Enterprise National Council (WBENC), founded in 1997, is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. WBENC is also the nation's leading advocate of women-owned businesses as suppliers to America's corporations.

The Women's Business Enterprise National Council (WBENC) is dedicated to advancing the success of Corporate Members, certified women's business enterprises (WBEs), and government entities in partnership with its Regional Partner Organizations (RPOs).

For more information please see: www.wbenc.org


BT America utilizes Impole to accelerate growth in North America.

BT America adds value in client accounts.

Waltham, MA. August 15, 2008 - BT America in New York, New York, a subsidiary of BT (formerly known as British Telecom), headquartered in London, England, has chosen Impole to expand BT's footprint in the United States and help propel their growth in North America. Last year alone, BT America grew by 18% and is targeting even greater success this year.

Impole is working together with both BT America's sales teams and the marketing team to provide new intelligence about the business drivers and initiatives not already known by BT in accounts where there is already an established BT presence. BT is directly leveraging this intelligence to more strategically and practically growth their customer relationships.

As part of Impole's 'best practices', it solicits feedback from the client's teams. One account manager reported, 'The data they [Impole] captured is the best that I have seen by any outside organization that BT has ever worked with.


About BT

BT is a leading provider of networked IT and infrastructure services across the globe, employing more than 30,000 people and operating in 170 countries to serve more than 10,000 corporate customers globally including 75% of the Fortune 500 and more than half of the Fortune 1000. BT helps its clients establish flexible, agile, cost effective and secure collaboration infrastructures, delivered via global operations balanced with local implementation know-how.

For more information please see: www.bt.com


Cognos expands market intelligence relationship with Impole.

Leading Business Intelligence vendor extends relationship with Impole via targeted market intelligence campaigns in North America and Europe.

Waltham, MA. July 22, 2008 - Cognos Inc, the world leader in business intelligence and performance management solutions, and Impole Corporation, the leading provider of account-level market intelligence services, have extended their relationship via a number of innovative market intelligence campaigns. The programs support sales and marketing efforts within key Cognos accounts and prospects in the US, Canada, and Europe.

In the campaigns, Impole continues to leverage its multi-layer account intelligence services to probe large corporations regarding their business intelligence, financial reporting, and performance management needs. The goal is to identify not only 'right-fit' sales opportunities, but also the business drivers and market trends shaping BI-related initiatives across key accounts in specific geographical regions. Cognos will then use this intelligence as a strategic tool in its ongoing sales and marketing efforts.

"Impole is always excited to have the opportunity to work with a company of Cognos caliber", stated James Thomas, Senior Vice President of Client Development for Impole, continuing, "The fact that Cognos has chosen to have Impole probe such strategic accounts is all the more flattering."


About Cognos

Cognos, an IBM company, is the world leader in business intelligence (BI) and performance management solutions. Cognos provides world-class enterprise BI, planning and consolidation software and services to help companies plan, understand and manage financial and operational performance. Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give its customers a complete performance solution. It provides an open and adaptive solution that leverages an organization's ERP, packaged applications, and database investments.

For more information please see: www.cognos.com


Impole announces new relationship with Infor Global Services.

Market intelligence services company announces launch of new relationship with leading ERP vendor.

Waltham, MA. June 20, 2008 - Impole Corporation, the leading provider of account-level market intelligence services, has established a new relationship with Infor Global Solutions, one of the largest providers of business software in the world. Impole will be conducting market intelligence campaigns in some of Infor's key verticals in support of the sales and marketing of specific products within Infor's extensive array of enterprise solutions.

In the campaigns, Impole will leverage its multi-layer account intelligence services to probe companies in specific industries regarding their enterprise software needs. Impole's goal in these campaigns is to acquire and supply Infor with the critical intelligence that will help it sell and market to these verticals. Infor will then use this intelligence as a strategic tool in its ongoing sales and marketing efforts.

"Impole is extremely excited to be embarking on a new relationship with a company of Infor's stature", stated James Thomas, Senior Vice President of Client Development for Impole. "We look forward to helping Infor address the needs of leading companies in key markets."


About Infor

Infor acquires and develops functionally rich software backed by thousands of domain experts and then makes it better through continuous innovation, faster implementation options, global enablement, and flexible buying options. In a few short years, Infor has become one of the largest providers of business software in the world.

For more information please see: www.infor.com


CIGNA HealthCare renews with Impole for account research.

Program to support key growth initiatives in target segments for 2008.

Waltham, MA. February 11, 2008 - CIGNA HealthCare, a leading provider of medical benefits programs, recently renewed its relationship with Impole Corporation to support key growth initiatives in 2008.

In conjunction with this program, Impole is developing custom account intelligence on hundreds of companies to accelerate CIGNA penetration into these key target accounts. In addition to providing comprehensive account information and key executive contacts, Impole will also identify pain points and other early indicators that the account is likely to become active in it's healthcare needs.

As with many Impole services, this program is provided on an SLA basis assuring accuracy and quality unmatched by other primary research companies.


About CIGNA HealthCare

CIGNA HealthCare, based in Bloomfield, CT, provides medical benefits plans, dental coverage, behavioral health coverage, pharmacy benefits and products and services that integrate and analyze information to support consumer engagement and health advocacy. "CIGNA HealthCare" and the "Tree of Life" logo are registered service marks of CIGNA Intellectual Property, Inc., licensed for use by CIGNA Corporation (NYSE:CI) and its operating subsidiaries, including Connecticut General Life Insurance Company.

For more information please see: www.cigna.com


Xerox selects Impole for strategic account development.

Program targets global accounts in manufacturing and financial services.

Waltham, MA. January 14, 2008 - Xerox Corporation recently completed a strategic account research program with Impole Corporation to be leveraged for specific account development and general business improvement regarding document intensive business process.

In conjunction with this program, Impole developed deep primary research and account intelligence into some of the largest companies in the world. These manufacturing and financial services organizations confirmed that document intensive business process is a substantial and growing industry with significant requirements for agility, automation and cost cutting as major business drivers.

Impole research validated the important role of Xerox Global Services to strategic account development and provides a blueprint for business growth with similar high profile Xerox customers.


About Xerox

With 2007 annual revenues of $17.2B, Xerox Corporation is the world's leading document management technology and services enterprise. It provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more.

For more information please see: www.xerox.com