"40 years of driving measurable marketing and sales engines"

News 2007


Instron selects Impole for compliance refresh initiative.

Materials testing leader re-engages with 43% of qualified accounts.

Waltham, MA. December 10, 2007 - Instron, a leading maker of material testing instruments, wanted to reactivate past calibration service customers whose certification to meet the ISO and ATSM standard has expired. Instron has a state of the art calibration laboratory which offers a broad range of services helping companies meet primary and secondary national and international standards. Instron, alone among its competitors, provides a suite of maintenance and repair services.

After extensive research, Instron selected Impole for its process expertise and ability to easily grasp their technology to reach into the past customer base and communicate its benefits to customers on the business level. Instron also needed to refresh their data on the past customers. Impole's fast turn-around met both of the program goals and filled Instron's sales pipeline with prospects wanting to renew their relationship and service.

Upon program completion, the net opportunity rate was astounding with 43% of viable candidates re-engaging, illustrating both the strength and timing of the Instron offer and Impole's process capability to meet revenue growth goals.


About Instron

Instron is a key division of ITW (a $14B supplier of industrial products and services headquartered in Glenville, Illinois). Instron's calibration services are part of a Suite of EXTRA services that include maintenance and repair, hardware and software support, calibration services, life cycle management and consulting; all with web, telephone and on-site support. Its force, temperature, strain and alignment verification and measuring procedures provide assurance that test data is valid and processes are properly controlled and meet ISO/IEC 17025 standards.

For more information please see: www.instron.com


RSA turns to Impole for strategic market validation.

Deep primary research and validation in Financial Services accounts regarding an information centric approach to enterprise-wide security.

Waltham, MA. November 16, 2007 - Impole recently completed a second phase of strategic research, analysis and market validation for RSA, The Security Division of EMC.

Core to this effort, Impole interviewed dozens of senior executives including CIOs, CSOs (chief security officer), CISO (chief information security officer) and many others at major banking and finance companies in North America and Europe. The purpose of this research was to define the business drivers that are forcing financial institutions to take a consolidated view of "information risk management".

Higher level analysis centered around business expansion, consumer confidence, business continuity and regulatory compliance and how this maps to specific enabling technologies provided by RSA. Impole also investigated how these institutions are operating and making decisions with respect to security across 4 areas - physical, network, information and application security.

The analysis, observations and recommendations provided by Impole are being leveraged to prioritize strategic and tactical initiatives related to the holistic, Information Risk Management market expansion by RSA. This research is allowing RSA to better align with those leading customers who are proactively addressing risk management on an enterprise-wide basis.


About RSA, The Security Division of EMC

RSA is the premier provider of security solutions for business acceleration. As the chosen security partner of more than 90 percent of the Fortune 500, RSA helps the world's leading organizations succeed by solving their most complex and sensitive security challenges. In September 2006, after over 20 years providing leadership to the security industry, RSA Security joined forces with EMC Corporation and Network Intelligence to form the Security Division of EMC. Driving this merger is the recognition that customer needs have changed, and traditional approaches to information security are no longer sufficient. Increasingly, what should be your most important company asset - information - is your greatest liability.

In response, RSA is ushering in a new information-centric approach to security that will empower leading companies worldwide to address these challenges and move ahead with the confidence to compete and win in today's marketplace. Fueling our mission is the passionate belief that security should be about lifting business limitations, not imposing them.

For more information please see: www.rsa.com


Dataupia leverages Impole to create visibility and demand.

Data warehouse startup expands market coverage & opportunity intelligence.

Waltham, MA. September 5, 2007 - Dataupia has selected Impole Corporation, the leading provider of revenue acceleration services for B2B markets, to support the launch and growth of a next generation data warehouse solution.

The Dataupia Satori Server integrates server, storage, and optimization software to deliver a scalable, affordable appliance. It is the industry's first and only data warehouse appliance designed specifically for database and application transparency. With Dataupia, organizations can expand their data retrieval capabilities to unlock the knowledge and power contained in detailed, atomic level data.

To leverage this market advantage, Dataupia has turned to Impole Corporation to integrate with their branding and demand generation initiatives. By leveraging extensive market knowledge and experience in revenue expansion and acceleration, Impole provides a dedicated team of professionals to help Dataupia enlarge its sales pipeline and extend the capabilities of their sales team. With this agreement, Dataupia is able to immediately expand sales presence without additional overhead, ramp up delays and capital expenditures.


About Dataupia

Dataupia brings a strong record of industry leadership to addressing the growing gap between the massive volumes of stored data and the portion that a business can use to its benefit. By architecting specialized software and industry-standard hardware into a highly cost-effective and intelligent appliance, Dataupia's solution will amplify an organization's existing information systems to provide deeper access into their data universe and more comprehensive business insight. Founded in 2005, Dataupia is backed by Polaris Venture Partners and Valhalla Partners.

For more information please see: www.dataupia.com


AZEVAP selects Impole to accelerate launch of patented green technology into industrial / commercial HVAC markets.

AZEVAP coolers deliver breakthrough performance, save water and electricity, reduce maintenance and achieve quick investment recovery.

Waltham, MA. August 28, 2007 - AZEVAP and Impole Corporation have launched an initiative to inform and educate some of the top design and build firms in the world about this effective new technology. Impole will map the organizations and conduct primary research, identifying some the best fit projects for both new building construction and retrofitting buildings.

"AZEVAP needs are an excellent match for Impole's micro-business intelligence and information engineering process to penetrate a market that is not familiar with AZEVAP's capabilities but is hungry for greener and more energy efficient, cost effective technologies," said Pat Lysak, Impole's President. The program will provide AZEVAP with a roadmap and entry points for these accounts and their building projects that require HVAC. Pat Lysak continued, "We anticipate that AZEVAP will be able to rapidly accelerate revenue growth based upon the opportunities and intelligence provided by Impole."



AZEVAP, the Phoenix-based veteran-owned engineering, research and consulting company, in collaboration with its sister company, K-Zell Metals, fabricates and assembles a next-generation direct evaporative cooler based upon patented technology that sets a new, higher performance standard for this type of cooling.
AZEVAP cooling products boast lower water usage and significantly lower operating and maintenance costs. Key tangible benefits include saving up to 97% of the bleed water and improved media life. Other benefits include a more pleasant and cool environment even on hot, humid days, elimination of recirculation and float valves and avoidance of stagnant water that cause odor and health issues.

For more information please see: www.azevap.com


Avnet Technology Solutions expands revenue growth with Impole's target account mapping and profiling services.

Implemented in support of Sun Microsystems' PartnerAdvantage program.

Waltham, MA. August 1, 2007 - The Sun Solutions Group (formerly known as the Access Division) of Avnet Technology Solutions, Inc., will apply Impole's account profiling services to target non-installed accounts to accelerate penetration of these accounts.

The program is being executed on behalf of Systems Alliance [SAI], a Sun Microsystems partner headquartered in Sparks, Maryland, and focuses on Sun's server consolidation, energy conservation and JavaCaps technology. Impole will conduct interviews, primary research and analysis into the IT organizations of Fortune 500 accounts and create comprehensive profiles around server and web simplification and consolidation, virtualization, data security-encryption, backup and recovery solutions. Avnet and SAI will leverage the intelligence and opportunities identified by Impole to develop effective tactics to open these accounts.

"Impole is very pleased to continue its long and deep relationship with the Access Division, which was acquired by Avnet in 2007. We look forward to helping Avnet and its partner, Systems Alliance, crack new accounts and develop new revenue sources with Impole's account-based intelligence," said Pat Lysak, President.


About Avnet Technology Solutions

Avnet Technology Solutions is a value-added distributor of enterprise computing products, software and services with locations in more than 30 countries. As a global sales and marketing organization, Avnet Technology Solutions has sales divisions focused on specific market segments and a select line card strategy, enabling an exceptional level of attention to the needs of its customers and suppliers. An operating group of Avnet, Inc., Avnet Technology Solutions posted $6 billion in revenues for the fiscal year ending June 30, 2007.

For more information please see: www.avnet.com


About Systems Alliance, Inc. (SAI)

Systems Alliance, Inc. is an authorized Sun Microsystems partner and regional IT consulting firm that focuses deep technical skills and process methodologies of a global systems integrator on discrete, well-defined projects, helping clients resolve their most pressing IT challenges. SAI helps companies reduce their IT costs by as much as 45%, achieve 99.9% availability and demonstrate 100% ROI in less than a year by consolidating on the Sun platform.

For more information please see: www.systemsalliance.com


SAP Labs LLC provides access to highly successful SDN and BPX communities through partnership with Impole.

Access to 500,000 monthly visitors and over 250,000 opt-in email recipients.

Waltham, MA. May 3, 2007 - SAP Labs LLC, the technology arm of SAP AG, has launched a new initiative to promote the highly successful user communities SDN and BPX. Through a partnership with Impole, hardware, software and services companies alike may now take advantage of the highly visible SDN and BPX portals for sponsored branding and customer awareness campaigns.

"This is a natural extension to 12 year partnership with SAP," said Eugene Lysak, executive chairman of Impole. Lysak continued, "Enterprise technology deployments are highly collaborative with many hidden influencers and decision points. Participation in the SDN / BPX portals provides visibility to over 500,000 relevant visitors per month and provides an excellent promotional value to our clients."

The program provides for a sponsored presence on the SDN portal including a home page banner which can be synchronized with key complementary marketing initiatives by the sponsor. This branded presence is simultaneously promoted to the SDN community through a companion biweekly newsletter with over 250,000 opt-in subscribers and complemented by an online vendor briefings searchable within SDN and from external search engines such as Yahoo and Google.

SDN and BPX Community membership is free through online registration (www.sdn.sap.com/irj/sdn/register). Companies interested in SDN / BPX sponsorship may contact Impole directly at 781.890.9522 for more information.


About SAP Labs, LLC

SAP Labs LLC in Palo Alto California is the technology arm of the German ERP Software Giant SAP AG. SAP Labs is charged with development of next generation of technology powering all SAP applications. SAP NetWeaver unifies integration technologies into a single platform and is pre integrated with business applications, reducing the need for custom integration. The platform is based on industry standards and can be extended with commonly used development tools such as Java 2 Platform, Enterprise Edition (J2EE); Microsoft .NET; and IBM WebSphere.

For more information please see: www.sap.com


About SAP Developer Network

SDN is an active online community where ABAP, Java, .NET, and other cutting-edge technologies converge to form a resource and collaboration channel for SAP developers, consultants, integrators, and system administrators. SDN hosts a technical library, expert blogs, exclusive downloads and code samples, an extensive eLearning catalog, and active, moderated discussion forums.

For more information please see: www.sdn.sap.com


About Business Process Expert Community (BPX)

BPX Community provides resources to help business process experts drive real-time business process innovation. These include a rich combination of industry business process and services content and information on composition software tools from a proven business process platform, surrounded by a vibrant community of experts sharing knowledge and ideas.

For more information please see: www.sap.com/communities/bpecommunity/index.epx


IBM leverages Impole for system i pipeline growth.

Initiative to Develop Micro-markets for ISV Partners in VIP Program.

Waltham, MA. April 16, 2007 - IBM has selected Impole Corporation, the leading provider of revenue acceleration services for B2B markets, to develop pipeline opportunities to support the highly publicized VIP program.

Core to the VIP program, IBM has identified 100 sub-industries or "micro markets" that represent significant growth opportunity for System i based solutions. This includes seemingly esoteric niches such as local labor unions, wholesalers of specialty products (medical, janitorial, sanitation) and even casinos for client management. Organizations in these markets recognize the value of IT but would prefer to focus on their core business rather than complicated IT integrations issues.

To accelerate the ramp-up and marketing efforts of VIP clients, IBM has turned to Impole Corporation, a trusted IBM pipeline development partner for the past 10 years. One of the VIP partner initiative Impole completed on behalf of IBM was the identification of labor union locals to support KMR Systems, an exclusive System i VIP partner based in New York.

While simple on the surface, the labor unions represent a challenging sales environment that illustrates one of the core differentiators of Impole. "These target organizations are usually flat with limited staff and extremely low motivation to share their problems with others," said Eric Kraieski, Sr. VP of Impole. "By developing a keen understand of this micro-market and KMR's unique value proposition, we have enjoyed a high degree of success in penetrating these accounts, building a one-of-a-kind marketing database for exclusive use by KMR, and most importantly, we provided a steady pipeline of short term revenue opportunities targeted to KMR's specific solution and strengths".



Announced in February 2007, the VIP Program is an initiative to expand IBM's leadership position in sub-industries where IBM believes the System i provides unique business advantage, and is delivered in partnership with local Independent Software Vendors (ISVs) specializing in these markets.
The program is based on a strong community of solution providers and integrators and focuses on solving very specific customer needs through co-marketing activities and sales support services to accelerate business. End customers benefit from competitively priced solutions that are easy to implement and maintain.

For more information please see: www.ibm.com


About KMR Systems

KMR Systems, based in Syosset, NY is the leading provider of integrated software solutions for labor union operations. Since 1982, KMR has been providing software solutions to Taft Hartley Benefit Funds, Unions, Third Party Administrators, Self-Insured Funds & Companies looking for customized software solutions.

For more information please see: www.kmrsystems.com


Cognos, the leading BI vendor to leverage Impole MBI.

Company to leverage Micro Business Intelligence for customer alignment.

Waltham, MA. February 12, 2007 - Cognos Corporation, the leader in business intelligence and performance management applications, has selected Impole to conduct extensive interviews, primary research and analysis into global target accounts to help assure Cognos long term alignment with key customer requirements.

Impole will create comprehensive reports for many of the largest Cognos customers and prospects, providing an independent assessment of emerging trends, business drivers and initiatives across several strategic industries. Cognos will leverage this real-time information for internal and account planning purposes, and to assure continuous improvement toward emerging customer and market requirements.

"As a leader in the Business Intelligence market, Cognos knows first hand the value of real time information to understand the current health of your business and to stay one step ahead of disruptive change," said Eric Kraieski, Sr. Vice President of Impole. Kraieski continued, "We are delighted that Cognos continues to use Impole services to better understand specific customer needs and market nuances which are not available from traditional sources and generic secondary research."


About Cognos

Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.

Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization's ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? And enables them to understand and monitor current performance while planning future business strategies.

Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers.

For more information please see: www.cognos.com


Vignette selects Impole for Web 2.0 compliance campaign.

Program to create awareness of new features and drive maintenance revenue.

Waltham, MA. February 15, 2007 - Vignette Corporation, the provider of innovative web presence solutions used by the best-known organizations in the world, selected Impole for a software compliance assessment and migration campaign.

As part of this engagement, Impole will be contacting existing Vignette customers to promote new software capabilities and encourage migration to the latest software release. At the same time, Impole will be creating a comprehensive customer base license audit which Vignette may use to drive maintenance renewals and sell additional seat licenses where appropriate.

"Vignette is constantly improving their integrated web portal and has found their most successful customers are those who leverage the latest portal advances to support their Web 2.0 deployments," said Eric Kraieski, Sr. Vice President of Impole. "This program is really about customer satisfaction and by assuring users take advantage of the constant improvements implemented for their benefit, it has been a win - win proposition for both Vignette and their customers."

Impole utilized its primary intelligence expertise to compile comprehensive reports about the deployment of Vignette solutions in each account. The profiling program provided dynamic feedback from the marketplace and enabled Vignette to improve service to its customer base as well as generate significant new revenue through updates and upgrades to latest software releases. Most important, Vignette gained an accurate database from which customer service and inside sales can connect more effectively and faster with their customers.


About Vignette Corporation

For many enterprise organizations, the Web is the first and most important point of contact with customers and prospects. Vignette helps these large organizations improve the way they do business online by delivering highly personalized, participatory online experiences through "Next Generation Web" solutions. Many Global 1000 organizations use Vignette to win and retain customers and grow revenue by delivering custom content anytime, anywhere, to any Internet-enabled device. Government agencies worldwide look to Vignette's Imaging and Workflow Solutions to be able to digitize physical documents and manage and deliver that content to multiple online channels.

For more information please see: www.vignette.com


Greenplum selects Impole Corporation to accelerate market penetration.

Innovative provider of breakthrough database and data warehouse products to use Impole to accelerate market penetration.

Waltham, MA. January 14, 2007 - Impole Corporation, the leading provider of Micro-Business Intelligence (MBI), has executed a strategic agreement with Greenplum of San Mateo, California to utilize Impole's prospect intelligence expertise to identify opportunities for Greenplum's Bizgres MPP data warehousing solution. Greenplum's Bizgres MPP is an open source database server solution, which can support multi-terabyte data warehousing demands.


About Greenplum

Headquartered in San Mateo, California, Greenplum is the leading provider of highperformance PostgreSQL for business intelligence. Greenplum's Bizgres family of breakthrough database products is poised to revolutionize the way enterprises use BI to gain key competitive advantages in the marketplace, from departmental data marts to multi-terabyte data warehouses. The company sponsors The Bizgres Project (www.bizgres.org), a community effort designed to make PostgreSQL the most robust open source database for data warehousing and BI.

For more information please see: www.greenplum.com