"35 years of driving measurable marketing and sales engines"


Eugene S. Lysak, Executive Chairman and Founder
Mr. Lysak founded Impole (fka Marketing Decisions, Inc. - MDI) in the nascent years of business marketing. He led Impole as a CEO and Chairman until 2001. After 2001 he assumed responsibility for long term business growth and strategy, adapting and developing new operational methodologies.
Prior to founding Impole, Mr. Lysak worked in various Engineering, Product Marketing and Global Marketing positions with several leading UK and US Companies among them Racal Plc., Bell & Howell, and Nashua Corporation. At Nashua he built and managed Global Computer Peripherals OEM Product Marketing and Sales Group.
Mr. Lysak holds an MBA from Babson College and a BS in Electronic and Telecommunications Engineering from Northern Polytechnic (affiliate of London University).
He is a past member of The Conference Board's Council on Innovation. His hobbies include business readership, travel and following of all competitive sports. In his native Poland he was a national level Team Handball player. He resides in the Boston Area with his wife, Patricia. Their three grown children all work in marketing and consulting management positions.



Patricia R. Lysak, President and Chief Executive Officer
Ms. Lysak joined Impole in 1988 and has held executive positions in all corporate areas becoming President and Chief Executive Officer in 2002.
In her career with Impole, Ms. Lysak has successfully managed long term client relationships and hundreds of programs designed to accelerate client revenues, among others, of such well-known companies as EMC, IBM and SAP.
Ms. Lysak's style is shirt-sleeve and she works very closely with clients to understand their needs and deliver the best possible results.
In 2008, Ms. Lysak transformed Impole into a leading certified woman-owned business, which is consistently placed among top Massachusetts women led enterprises.
Prior to joining Impole, Ms. Lysak had a successful career with The Gillette Company and Avery Dennison holding a number of management positions with increasing responsibility in operational planning and new business development.
Ms. Lysak is a graduate of Wells College in New York State and an MBA candidate at Babson College.
Pat is an avid sailor and skier. She resides in Boston Area with her husband, Eugene, and has successfully combined her business career with raising three children.



Michael Peppard, Head of Information Technology and Telecom
Mr. Peppard joined Impole in 2000 as the Head of the Information Technology and Telecom Groups. Mr. Peppard has dual BA degrees from Northeastern University in Information Technology and Accounting, Magna Cum Laude.
Prior to Impole Mr. Peppard had significant experience in technology consulting, working with several General Electric companies, The Cross Country Group and other large organizations.


John P. Verostek, Market Consulting and Analysis
Mr. Verostek brings to Impole’s clients a strong business strategy background. He has more than 12 years of marketing consulting and analytics expertise in market positioning, segmentation and customer satisfaction. John has worked with clients from technology startups to major corporations. Early in his career, John was an electrical engineer for Texas Instruments and Medtronics.
John is founder of the Boston Predictive Analytics MeetUp Group which now has more than 2,500 members.
John has an undergraduate degree is microelectronic engineering from Rochester Institute of Technology, an MBA from Case Western Reserve University and has completed Phd studies in Business Strategy at Boston University.


Marco Bergstraesser, Manager of Market Intelligence & Development
Marco joined Impole as a market intelligence developer in early 2014 and was promoted to Manager of Market Intelligence & Development in July, 2015. He is responsible for international market research and analysis with focus on B2B business development for several global clients.
Prior to joining Impole Marco was an International Product Manager for a pharmaceutical division of Merck in Darmstadt and Electronic Media Consultant for Aegis Media in Wiesbaden, both in Germany. He worked also as a Marketing Program- and Project Manager for Blue Cross Blue Shield of Massachusetts
Marco graduated from University of Cooperative Education, Mannheim, Germany with the equivalent of a BA in Business Administration, and is bi-lingual in German and English.

Anything that is wasted effort represents wasted time. The best management of our time thus becomes linked inseparably with the best utilization of our efforts. Ted W. Engstrom